Drive growth by doing the exact opposite of your competition

James Daunt’s first day on the job kicked off with a bang. His first task was to work out how to get his company out of an existential crisis. UK bookseller Waterstones had hundreds of physical stores and was investing heavily in its online presence. Threatened by...

How startups stand out from the competition by bundling and unbundling

When Jim Barksdale was preparing for his company to go public in 1995, he left a room full of bankers baffled as he finished his speech: “Gentlemen, there’s only two ways I know of to make money: bundling and unbundling.” And with that said, he left the room.  Jim was...