Feb 5, 2021
In Part 1 we covered some of the positioning mistakes we made at Mashroom. If you missed it, you can read it here. The recap To pick up where we left off, web traffic that was hitting the Mashroom site was largely bouncing. Our conversion rates for our...
Jan 29, 2021
As most people out there, I’ve made a fair few mistakes in my life. Both in personal and business circles. One of the things I find refreshing about the startup space is that mistakes are accepted as part of the startup journey. The high degree of uncertainty...
Jan 8, 2021
This week we’ll have a look at one of my favourite companies: UK based bookseller Waterstones. More specifically we’ll see how their CEO faced off stiff competition from Amazon. How they identified a gap in the market and repositioned the business to compete. By...
