Essays on differentiation, building and growing startups.

How startups stand out from the competition by bundling and unbundling

When Jim Barksdale was preparing for his company to go public in 1995, he left a room full of bankers baffled as he finished his speech: “Gentlemen, there’s only two ways I know of to make money: bundling and unbundling.” And with that said, he left the room.  Jim was...

What doesn’t change in Marketing

We’re obsessed with the New. But a lot of things are constant. And sometimes it is more beneficial to make use of what does NOT change than that which does change. Let’s see how business can make the most of constants in marketing.