Essays on differentiation, building and growing startups.
When Jim Barksdale was preparing for his company to go public in 1995, he left a room full of bankers baffled as he finished his speech: “Gentlemen, there’s only two ways I know of to make money: bundling and unbundling.” And with that said, he left the room. Jim was...
Startups are struggling to find cheap acquisition channels. Communities may hold the answer as the next startup growth frontier
Sotheby’s is beating its competitor Christie’s in diversifying its customer base. Here is the growth loop strategy it’s pursuing.
Market positioning is not just for companies. Many facets of life can benefit from thinking about positioning, including politics. This is a dive into lessons learned over the past 150 years of politics. From German statesman Bismarck to the modern British Labour party.
We’re obsessed with the New. But a lot of things are constant. And sometimes it is more beneficial to make use of what does NOT change than that which does change. Let’s see how business can make the most of constants in marketing.