Essays on differentiation, building and growing startups.

Many brands and companies align with social causes. They bring out big brash statements and often try to offend as few people as possible. But by doing that, their message is often diluted and doesn’t resonate. Here’s an exploration as to why that may be.

Bad business reviews are horrible. Or are they? Customers who look for bad reviews are 67% more likely to buy. Here’s a counterintuitive way few businesses are using to make more money with bad reviews.

Storytelling is hard. Movies often get it wrong and for brands it’s even harder. But effective storytelling is gold and can carry your brand far. Here we’ll look at a few story frameworks the best companies take advantage of.

The internet has intensified the knowledge arms race. One type of knowledge is ubiquitous and readily available. But another is rare and the reason why CEOs, star traders, star sportspeople and other individuals earn ridiculous amounts of money.