Positioning is a nebulous concept that is critical for startups to get right. Even though it’s not often talked about, bad positioning is likely the reason your startup is not taking off and good positioning can ensure you get a product-market fit and can think about scaling.
Marketing funnels have served us well in the past, but the chaos of the online customer journey has made it obsolete. Here’s what we can do instead.
No one tracks it accurately. Yet word of mouth often is one of the largest acquisition channels of your business.
How Waterstones turned the tables on Amazon. A look at how Waterstones’ positioning and differentiation
Waterstones was founded in the 1980s as a physical bookstore. By the 2010s it was dire trouble. This is a classic story of how a business reinvented itself to successfully compete against one of the largest companies in the world.