Startups are struggling to find cheap acquisition channels. Communities may hold the answer as the next startup growth frontier
Market positioning is not just for companies. Many facets of life can benefit from thinking about positioning, including politics. This is a dive into lessons learned over the past 150 years of politics. From German statesman Bismarck to the modern British Labour party.
We’re obsessed with the New. But a lot of things are constant. And sometimes it is more beneficial to make use of what does NOT change than that which does change. Let’s see how business can make the most of constants in marketing.
Advertising is maligned. But it’s one of the most important acquisition methods for small and medium-sized businesses. This is article is about why advertising is necessary to stop large companies from gobbling up the whole market.
Most companies spend a lot of money on ads to attract traffic. What if you could get users to seek your business out instead? Here’s an article that looks at some prominent examples and attempts to map out how every business can build a Traffic Magnet of their own.