Dec 18, 2023
Because for 95% of Direct To Consumer (DTC) startup companies Google Ads marketing spend is a waste of their most precious resources: Time and money. Once they run out of those, the startup goes bust. Why do I believe that Google offers bad value for most startups? In...
Dec 11, 2023
Spotify’s Net Promoter Score is 51 (NPS is a measure of customer love, the scale ranges from -100 to +100, so 51 is really good). On the surface, they are successful and enjoy a lot of customer love. But Spotify is actually a commoditised business, which leads to low...
Oct 19, 2022
James Daunt’s first day on the job kicked off with a bang. His first task was to work out how to get his company out of an existential crisis. UK bookseller Waterstones had hundreds of physical stores and was investing heavily in its online presence. Threatened by...
Jun 21, 2022
When Jim Barksdale was preparing for his company to go public in 1995, he left a room full of bankers baffled as he finished his speech: “Gentlemen, there’s only two ways I know of to make money: bundling and unbundling.” And with that said, he left the room. Jim was...
Jun 5, 2021
In the last year, more businesses have been founded in the US than at any point in the previous 15 years. Most of these are online businesses. The pandemic has created similar situations across other parts of the world. One might therefore reason that it’s a great...
