Select Page

Brand Activism: How companies do it wrong

  Aligning with the zeitgeist of the time can be hugely profitable for companies. But often brands get it wrong. They correctly identify a controversial issue that defines an era but fail to put out a message that resonates. In this article, we’ll have a look at...

Bad reviews are good for business

With anything in business and personal life, we have this urge to put our best foot forward. We scrub the place clean before we have guests come over. We wear our best outfit to a job interview. And we meticulously prepare a business presentation to close a deal,...

A good story’s worth more than a thousand images

What would you do if you were evicted from your home? Faced homelessness? Had a young son to care for? No prospect of earning a living? To top it all off, your partner also left you? This is the story of Chris Gardner. In a seemingly hopeless situation where many of...

The Knowledge Arms Race

Not all knowledge is created equal. Some forms of knowledge are more highly valued than others because they are harder to find and harder to quantify. We’ll delve into the broad changes that have swept across society and how this “high value” knowledge has...

Fixing Startup positioning mistakes in the startup journey – Part 2

 po In Part 1 we covered some of the positioning mistakes we made at Mashroom. If you missed it, you can read it here. The recap To pick up where we left off, web traffic that was hitting the Mashroom site was largely bouncing. Our conversion rates for our products...