How Sotheby’s new acquisition strategy is starting to bear fruit

No one likes playing second fiddle. Especially, when that fiddle has been played year after year. However, for the first time in recent memory, Sotheby’s has overtaken its rival Christie’s in terms of sales. The auction duopoly is used to battling it out and vying for...

What doesn’t change in Marketing

Humans are hardwired to change. Almost all of the stories we love to hear, watch and tell are linked to change and the risks and opportunities that come with it. In movies and books the change is introduced as the ‘inciting incident’. The inciting incident in love...

Advertising is not all bad

Let’s face it. Most people don’t have a good word to spare about advertising. Most advertising is bad. It’s intrusive. And the amount of human productivity lost by spending time watching ads on TV or YouTube makes me sad. As someone who has spent the last half a...

How to build a tool that attracts web traffic (aka a traffic magnet)

I’ve always loved looking at maps. There is so much history that a map can tell you that is otherwise not apparent. Road names in city centres reveal what business used to occur in the immediate area. In the City of London for example, Bread Street is where many...