How startups stand out from the competition by bundling and unbundling

When Jim Barksdale was preparing for his company to go public in 1995, he left a room full of bankers baffled as he finished his speech: “Gentlemen, there’s only two ways I know of to make money: bundling and unbundling.” And with that said, he left the room.  Jim was...

Communities: The next startup growth frontier?

In the last year, more businesses have been founded in the US than at any point in the previous 15 years. Most of these are online businesses. The pandemic has created similar situations across other parts of the world. One might therefore reason that it’s a great...

How Sotheby’s new acquisition strategy is starting to bear fruit

No one likes playing second fiddle. Especially, when that fiddle has been played year after year. However, for the first time in recent memory, Sotheby’s has overtaken its rival Christie’s in terms of sales. The auction duopoly is used to battling it out and vying for...

What doesn’t change in Marketing

Humans are hardwired to change. Almost all of the stories we love to hear, watch and tell are linked to change and the risks and opportunities that come with it. In movies and books the change is introduced as the ‘inciting incident’. The inciting incident in love...