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Communities: The next startup growth frontier?

In the last year, more businesses have been founded in the US than at any point in the previous 15 years. Most of these are online businesses. The pandemic has created similar situations across other parts of the world. One might therefore reason that it’s a great...

What doesn’t change in Marketing.

Humans are hardwired to change. Almost all of the stories we love to hear, watch and tell are linked to change and the risks and opportunities that come with it. In movies and books the change is introduced as the ‘inciting incident’. The inciting incident in love...

Advertising is not all bad

Let’s face it. Most people don’t have a good word to spare about advertising. Most advertising is bad. It’s intrusive. And the amount of human productivity lost by spending time watching ads on TV or YouTube makes me sad. As someone who has spent the last half a...

How to build a tool that attracts web traffic (aka a traffic magnet)

I’ve always loved looking at maps. There is so much history that a map can tell you that is otherwise not apparent. Road names in city centres reveal what business used to occur in the immediate area. In the City of London for example, Bread Street is where many...