Essays on differentiation, building and growing startups.
How Sotheby’s new acquisition strategy is starting to bear fruit
Sotheby’s is beating its competitor Christie’s in diversifying its customer base. Here is the growth loop strategy it’s pursuing.
Bismarck, Pirates and Labour: What politics can teach us about market positioning
Market positioning is not just for companies. Many facets of life can benefit from thinking about positioning, including politics. This is a dive into lessons learned over the past 150 years of politics. From German statesman Bismarck to the modern British Labour party.
What doesn’t change in Marketing
We’re obsessed with the New. But a lot of things are constant. And sometimes it is more beneficial to make use of what does NOT change than that which does change. Let’s see how business can make the most of constants in marketing.
Advertising is not all bad
Advertising is maligned. But it’s one of the most important acquisition methods for small and medium-sized businesses. This is article is about why advertising is necessary to stop large companies from gobbling up the whole market.
How to build a tool that attracts web traffic (aka a traffic magnet)
Most companies spend a lot of money on ads to attract traffic. What if you could get users to seek your business out instead? Here’s an article that looks at some prominent examples and attempts to map out how every business can build a Traffic Magnet of their own.